Privacy Policy

RootBeacon ("we", "us") respects your privacy. This policy explains what we collect, how we use it, and the choices you have. By using our website you agree to the practices described here.

Information we collect

We collect information you provide directly — such as your name, email, phone, and message — when you submit a form. We also collect technical information automatically, including IP address, browser type, device info, pages visited, referring URL, and on-site actions.

Meta Pixel

We use the Meta Pixel (Facebook Pixel) to measure website performance, understand how visitors use our site, and serve relevant ads on Meta platforms (Facebook, Instagram). Information collected by the Meta Pixel includes your IP address, browser information, pages you visit on rootbeacon.com, and actions you take (such as viewing a product, adding to cart, or submitting a form).

You can opt out of personalized advertising in your Meta ad preferences or by using your browser's cookie controls and tracking-protection settings. For more information, see Meta's Data Policy.

How we use information

• Respond to inquiries and provide customer support
• Process orders and deliver products
• Send newsletters and updates you've opted in to
• Measure website performance and improve our products
• Show relevant advertising and measure ad effectiveness

Sharing

We do not sell your personal information. We share data with service providers that help us operate the business (e.g., Shopify for orders, email providers for messaging, Meta for advertising measurement) under agreements that protect your information.

Your choices

You can unsubscribe from marketing emails at any time using the link in any email. You can disable cookies in your browser, and opt out of Meta personalized advertising as described above.

Contact

Questions about this policy? Email team@rootbeacon.com.